What can I use a marketing degree for?
What can I use a marketing degree for?
Hi, I’m Janet Granger and I’m answering the question: what can I use my marketing degree for – undergraduate or graduate?
My response is – from an undergraduate perspective – a marketing degree will help you understand a lot the importance of communications, especially written communications.
It will explain a little bit – about Public Relations – and help you learn a range of other things, to give you a really good background around marketing.
Everything from management and pricing and financial information, and data analytics – understanding the importance of research and data about your target market – or the customers – or your audience – that you’ll be reaching out to you.
You should get some basic economics and understand pricing, and how pricing changes decision-making, when it comes to your market.
And also about business-to-business marketing, which is a bit different than marketing to consumers.
From an MBA or graduate level perspective, there’s a great article that I found that summarizes everything, from how much you can earn with a marketing degree to the best states to work in, and, being a marketing manager, all the different types of jobs.
I recommend you go to MBAcentral.org and look for for Marketing MbA degree. It’ll give you a lot of information and answer some questions about getting an MBA degree – if it’s for you.
Also, I did answer the question, “Should I get an MBA degree in marketing?” – so that’s a separate answer that I gave.
I also said elsewhere, there are more than 163 different types of marketing being done, so there are many ways you can be in marketing, depending on what your talents are and where your interests lie.
The one thing I would say that’s most important is: your marketing degree, undergraduate or graduate, is not the end (of learning about marketing). It’s really the beginning. It’s what frames how you’ll think, and what you’ll be doing for your career, but your education can’t end there.
You need to constantly be reading, following influencers, following people you respect, and learning about all the new things that are happening – literally, every 24 hours – especially in digital marketing, so you can keep up.
The world is very different in marketing the today than it was five years ago, 10 years ago,15 years ago, 20 years ago. And no matter what your degree is, it’s important that you use that as a framework, and a basis and a foundation, for your education and you constantly are learning.
I think the greater goal is to become a “lifelong learner” – and to not be afraid of looking at new things, finding new things, and seeing what’s new out there.
This is the answer to: what can I use my marketing degree for – undergraduate or graduate?
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