Dashboard Forums What am I Missing? Pivoting to Marketing Specialist?

  • Pivoting to Marketing Specialist?

  • Maribel

    November 19, 2021 at 9:13 pm

    I have experience with smallscale marketing with small ecommerce brands and am looking to pivot to a more specialist role within a larger company. I think I’m most interest/best at content marketing and social media marketing (or atleast that’s where I have the most experience) – any tips on surprising companies or industries to look into that have larger marketing departments than I might expect?

  • Janet Granger

    December 3, 2021 at 11:49 pm

    Great question, Nolan! Interesting larger organizations that have marketing positions are consumer-based companies – “consumer packaged goods” (CPG), for example, have a wide range of marketing positions. Everything from toothpaste to bottled water. That’s where I’d start… go into a local store and see all the brands there.

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